Page 112 - 香港房屋協會 Hong Kong Housing Society Annual Report 2020/2021

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HONG KONG HOUSING SOCIETY ANNUAL REPORT 2020/21
BUSINESS OVERVIEW
業務概覽
CONNECTING WITH OUR STAKEHOLDERS 聯 繫 持 份 者
Throughout the pandemic, the Housing Society has undertaken a suite of campaigns aimed at giving our society and economy vitality and resilience in the face of gloom and uncertainty. All the while, we have strived to maintain effective communications with stakeholders throughout the crisis.
PUBLIC RELATIONS CAMPAIGNS
Matching Donations
The Housing Society initiated a donation matching campaign which raised HK$887,600 through matching contributions from senior management. The proceeds were donated to five food banks, namely Kwun Tong Methodist Social Service, Wai Yin Association Food-for-all Kitchen of the Tung Wah Group of Hospitals, Food For Good, Food Angel and Food Grace as well as to 50 tenant households facing economic hardship.
Bounce Back Together Shopping Promotion Campaign
In October, the Housing Society launched the Bounce Back Together Shopping Promotion Campaign to boost consumption and help revitalise the local economy. During the month- long campaign, as many as 90,000 sets of coupons, worth HK$9 million, were distributed to tenants living in the Housing Society’s rental estates and elderly housing developments, as well as staff and other stakeholders.
The coupon booklets were redeemable at about 300 participating retail outlets, including restaurants, bakeries, houseware stores and clinics. Some partners also offered additional discounts and gifts to coupon holders. The campaign was well received by both the merchants and the residents.
疫情期間，房協開展了一系列活動，旨在為 社會及經濟復甦帶來動力，攜手應對疫情帶 來的衝擊及不明朗因素。我們在疫情期間一 直致力與持份者保持有效溝通。
公關活動
配對捐款
房協發起配對捐款活動，透過高級管理層的 配對捐款，籌得八十八萬七千六百港元。所 籌善款捐贈予循道衞理觀塘社會服務處、東 華三院慧妍雅集善膳軒、齊惜福、惜食堂及 食德好等五間食物銀行，以及五十個有經濟 困難的租戶家庭。
「同心 • 再撐起」消費活動
房協於十月份舉辦了「同心 • 再撐起」消費推 廣活動，以促進消費，協助振興本地經濟。 在為期一個月的活動中，多達九萬份總值 九百萬港元的現金券發放予房協出租屋邨及 長者房屋項目的租戶，以及房協員工及其他 持份者。
現金券可在約三百間參與活動的零售商舖使 用，包括餐廳、麵包店、家居用品店及診 所。若干合作夥伴亦向現金券持有者提供額 外折扣和禮品。活動廣受商戶和居民好評。