Page 113 - 香港房屋協會 Hong Kong Housing Society Annual Report 2020/2021

香港房屋協會 2020/21 年度年報
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Health Pack and Mask Distribution
Apart from shopping coupons, the Housing Society also distributed approximately 36,000 health packs to its residents and the neighbourhood of the rental estates. The health packs consist of virus busters, mask cases and anti-pandemic comics illustrated by members of the Housing Society Academy Alumni Club and staff volunteers in order to promote anti-epidemic messages in an interesting way.
The Housing Society also designed its own bespoke face masks which were distributed to both internal and external stakeholders, including tenants, staff and the media. A total of 36,000 masks were distributed during the year.
EFFECTIVE COMMUNICATION THROUGH DIVERSE CHANNELS
The Housing Society faced a special challenge during the year on how to connect with stakeholders with coronavirus restrictions. While most of the customer-facing services were suspended for the better part of the year, most of our events had either gone virtual or hybrid, by leveraging multiple communication channels, in particular online applications and digital platforms, to convey a diversity of information and to have a positive impact on society.
Multimedia and Publications
Communications have become even more important and challenging during the pandemic. To maintain effective contact and interactions with our stakeholders, both external and internal, the Housing Society has continued to reach them through several periodicals, namely the Annual Report, quarterly newsletter Housing Society Today and the staff bulletin, Pulsar.
BUSINESS OVERVIEW 業務概覽 CONNECTING WITH OUR STAKEHOLDERS 聯繫持份者
派發抗疫包及口罩
除購物券外，房協亦向出租屋邨居民及鄰里 派發約三萬六千份抗疫包。抗疫包內含消毒 用品、口罩夾及由房協獎學金同學會會員及 義工同事繪製的抗疫漫畫，透過生動有趣的 方式宣傳防疫資訊。
房協亦將自行設計的口罩送贈給不同的持份 者，包括租戶、員工及媒體。全年總共送出 三萬六千個口罩。
透過多元渠道開展有效溝通
年內，房協面對的一項特別挑戰是如何在新 冠肺炎疫情的限制下與持份者保持聯繫。縱 使大部分與顧客直接接觸的服務在今年內已 暫停，但無礙我們把大多數活動改於線上或 線上與線下的混合模式，透過線上應用程式 和數碼平台等多種溝通渠道舉行，以傳達多 元化的資訊，並為大家帶來正能量。
多媒體及刊物
在疫情期間進行溝通比以往更重要且更具挑 戰性。為與對內及對外的持份者保持有效聯 繫及互動，房協繼續透過年報、季刊「房協動 態」及員工通訊刊物「房協脈搏」等與持份者 保持聯繫。