Page 116 - 香港房屋協會 Hong Kong Housing Society Annual Report 2020/2021

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HONG KONG HOUSING SOCIETY ANNUAL REPORT 2020/21
FOSTERING TIES WITH THE COMMUNITY
The Housing Society is committed to fostering partnerships and ties with various professional organisations and NGOs so as to further its mission and to fulfill its corporate social responsibility.
In 2020/21, the Housing Society has supported or sponsored a total of 66 community events and activities, most of which related to promoting the interests of the industry, helping the vulnerable, and fostering the development of young people. The total sponsorship spending was estimated to be HK$1,158,000.
Voluntary participation in these events not only provides Housing Society an opportunity to make a positive impact on the society through initiatives by various organisations, it also helps to build a strong relationship for mutual learning as well as collaboration.
ENGAGEMENT WITH THE PRESS AND OPINION LEADERS
Although public events ground to halt under COVID-19 restrictions, the Housing Society is still keen to foster transparency and maintain open communications with the general public in order to provide a better understanding of its developments and activities. During the year, we organised 27 media interviews, 20 media shootings, issued 19 press releases and six newspaper supplements and successfully generated 2,715 counts of media coverage with advertising value worth over HK$77 million.
We also organised 35 briefings or meetings with Legislative Council members, District Council members and concern groups, with the goal of gathering their feedbacks to improve our business operations.
聯繫社區
房協致力與各專業團體及非政府組織建立夥 伴關係和聯繫，以實踐其使命並履行其企業 社會責任。
二零二零╱二一年度，房協總共支持或贊助 六十六項社區活動，其中大部分活動旨在提 升業界利益、幫助弱勢社群和促進年輕人發 展。估計贊助開支總額約為一百一十五萬 八千港元。
參加該等活動不僅讓房協藉不同機構的活動 對社會產生積極影響，且有助建立深厚的互 相學習和協作關係。
與傳媒及意見領袖溝通
儘管公眾活動因新冠肺炎疫情限制而暫停， 但房協仍積極致力提高透明度，與公眾保持 公開溝通，令公眾更好地了解其發展和活 動。年內，我們安排了二十七次傳媒訪問， 二十次媒體拍攝，刊發十九份新聞稿和六份 報紙特刊，錄得二千七百一十五次媒體報 導，相等於廣告價值超過七千七百萬港元。
我們亦與立法會議員、區議員及關注組舉行 了三十五次簡介會或會議，旨在收集意見以 改善我們的業務營運。