Page 156 - Hong Kong Housing Society Annual Report 2023/24

Customers, Government and Community 客戶、政府及社區
The Housing Society is committed to providing quality housing 房協致力為租戶及置業人士提供優質房屋及
and a conducive living environment to our tenants and 良好居住環境。我們審慎建立健全的策略規
homebuyers. We engage in a robust strategic planning process 劃程序，以定期檢討及訂立符合客戶住屋需
to regularly review and develop new initiatives and schemes that 求的新措施及計劃。
meet the housing needs of our customers.

Dedicated Rehousing Estate (DRE) projects are a major focus of 專用安置屋邨項目是我們其中一個發展重
our developments. With the intake of our DRE project at Hung 點。隨著位於洪水橋的專用安置屋邨項目入
Shui Kiu, we will review and optimise the flat mix of other DRE 伙，我們將會檢討及優化其他專用安置屋邨
projects to provide the most appropriate flat types for our target 項目的單位戶型組合，以向目標客戶提供最
customers. Additionally, as a close partner of the Government, 合適類別的戶型。此外，作為政府緊密的合
we will continue supporting the Government’s housing policy 作夥伴，房協將審視各項中長期的可行建屋
by considering potential projects for medium- to long-term 規劃項目，繼續支持政府的房屋政策，並作
production and provide services as a Government Agent for 為政府代理人為「私人發展商參與興建資助房
Private Subsidised Sale Flat – Pilot Scheme and Starter Homes 屋先導計劃」及「港人首次置業」項目提供服
projects. 務。
To adapt to market conditions and stakeholder expectations in 為應對市場情況及持份者對物業及資產管
property and asset management, social well-being and elderly 理、社會及長者服務的期望，我們將會為新
wellness, we will formulate leasing and branding strategy for 商場制定租賃及品牌策略，以維持理想的商
new shopping arcades to maintain optimal trade mix, modernise 戶組合，以及提供更現代化的設施及改善居
facilities and improve living environment to enhance quality of 住環境，從而讓租戶享受更優質的生活。
living and enjoyment of our tenants.

We have established vigorous processes for managing corporate 我們已採取主動積極的方式，透過會議、企
relations with stakeholders, including the Government, media 業活動、刊物及溝通工具，管理與政府、媒
and the community, through meetings, corporate activities, 體及社區等不同持份者的企業關係。來年，
publications and communications tools. In the coming year, we 我們將繼續與持份者保持溝通，讓他們了解
will continuously engage our stakeholders in our works and 房協在物業發展、資產管理、社會及長者服
achievement from property development, asset management, 務，以及可持續發展相關措施方面的工作和
social well-being and elderly wellness, as well as sustainability- 成果。
related initiatives.

Governance structure 管治架構

The Housing Society has a sound and delineated corporate 房協設有完善的企業管治架構及策劃程序，
governance structure and planning process to ensure the 清楚劃分各職級的權責，確保能實現其理念
satisfactory fulfilment of its mission and vision. 及願景，並取得滿意成果。

We have engaged an independent risk consultant to review our 我們已委聘獨立風險顧問審閱年度策略性風
annual strategic risks assessment process to ensure objectivity. 險評估程序，以確保客觀。

154 Hong Kong Housing Society Annual Report 2023/24 香港房屋協會 2023/24 年度年報 155