Page 101 - Hong Kong Housing Society Annual Report 2023/24

BUSINESS OVERVIEW 業務概覽
CONNECtINg WIth OUR StakEhOldERS 聯繫持份者

During the year, we published 156 posts on our Facebook Fan 年內，我們在「房協人 • 情 • 味」Facebook
Page “Housing Society Community” which saw a remarkable 專頁共發布一百五十六條帖子，追蹤人數大
35.5 per cent increase in followers to nearly 11,000. The 幅增加百分之三十五點五至接近一萬一千
“hkhousingsociety” Instagram account, with 152 posts, 人。在Instagram賬戶「hkhousingsociety」
experienced a substantial 55.4 per cent rise in followers to about 共發布一百五十二條帖子，追蹤人數大幅增
2,100. In addition, our official LinkedIn and YouTube channels 加百分之五十五點四至約二千一百人。此
experienced robust growth, with followers growing steadily by 外，LinkedIn官方賬戶及YouTube頻道的追
19.2 per cent to almost 9,500 and 27.2 per cent to more than 蹤人數亦錄得可觀增長，分別穩步增加百分
1,400, respectively. 之十九點二至近九千五百人，以及百分之
二十七點二至超過一千四百人。
Public Enquiry system 公眾查詢系統

At the Housing Society, we believe in fostering a two- 房協重視促進與居民和持份者之間的雙向交
way conversation with our residents and stakeholders. We 流，亦明白房屋事務的重要性，因此，及時
understand that housing matters are vital, and therefore, prompt 和迅速的溝通至為關鍵。年內，我們透過電
and responsive communication is essential. During the year, we 郵、網上表格和電話熱線，合共處理超過
addressed more than 3,800 public enquiries via email, online 三千八百宗公眾查詢。
forms and hotlines.
Engagement with the Press and opinion Leaders 與傳媒及意見領袖溝通

Transparency is a core principle of our corporate governance 維持高透明度是我們企業管治的核心原則，
and a cornerstone of our stakeholder engagement strategy. 亦是持份者溝通策略的座右銘。為了讓市民
To keep our community well-informed and build trust, we 大眾充分認識房協並建立互信關係，我們於
actively engaged in 35 media interviews and activities with print 年內積極參加了三十五次報刊和電視新聞的
and TV journalists, issued 25 press releases and published 24 傳媒採訪及活動，發布了二十五份新聞稿，
advertorials during the year. These efforts resulted in about 以及出版了二十四篇特約資訊，讓我們獲得
2,340 positive media mentions valued over HK$75 million. 約二千三百四十次的正面媒體報導，相等於
超過七千五百萬港元的廣告價值。
Meanwhile, we value the professional advice and feedback from 與此同時，我們十分重視社區領袖的專業意
community leaders as they enable us to refine our services and 見及反饋，並會利用這些意見協助我們令服
better serve the public. During the year, we arranged 24 briefings 務更臻完善，為居民提供更佳服務。年內，
and meetings with members of the Legislative Council, District 我們與立法會議員、區議員及各關注組舉行
Council and concerned groups, fostering a two-way dialogue. 了二十四次簡介會及會議，促進雙向溝通。

98 Hong Kong Housing Society Annual Report 2023/24 香港房屋協會 2023/24 年度年報 99