12 / 22
Community Building
建設社區
Care for the Elderly
The most recent report of the Census and
Statistics Department indicated that people
over the age of 65 made up 17% of the total
population in 2016. In our rental estates, over
one third of the residents are 60 or above.
In response, we have introduced programmes
catering for the elderly in all sectors of society,
from the low-income elderly in our rental estates
to the middle-income and more affluent elderly.
Ageing-in-Place Scheme
We have taken a leading role in the promotion
of “ageing in place”, a concept that is
considered a high priority by the Hong Kong
Government for our elderly population.
Our commitment to “ageing in place” was
extended to our rental estates in 2012 through
the launch of the Age-in-Place (AIP) Scheme.
Based on the idea that elderly people who live
in a familiar environment can lead healthier and
happier lives, our AIP Scheme helps to forestall
the early and gradual decline in health of our
senior residents through rendering home
modifications, health and social care services
to support ageing in place.
關愛長者
根據政府統計處的最新報告，
年逾六十五歲的人士佔二零
一六年全港人口百分之十七。
在房協轄下出租屋邨，更有超
過三分之一的居民年逾六十。
有見及此，我們因應不同群組
長者的需要推出不同計劃，對
象包括房協出租屋邨的低收入
長者、中等收入的退休人士，
以及較有經濟能力的長者。
「樂得耆所」居家安老計劃
面對人口老化，「居家安老」是
政府的重點策略，而房協在推
廣這概念的工作上亦一直採取
主導角色。
我們於二零一二年推出「樂得
耆所」居家安老計劃，將「居家
安老」推展至轄下出租屋邨。
計劃的理念是透過家居的改
裝，以及延緩健康衰退的服
務，讓長者在熟悉的環境中活
得健康愉快，從而安享晚年。
Apart from protecting the environment, as a responsible corporate
citizen, we also strive to contribute to caring for the community,
promoting professional development, and enhancing occupational
health and safety throughout the years.
除積極推動環保外，房協作為負責任的企業公民，多年來在關懷社
區、推動專業發展、提升職業健康及安全等範疇，亦致力作出貢獻。
Social Return on Investment (SROI)
社會投資回報
=
HK$4.5 for every HK$1 invested
每投放
1
港元的回報為
4.5
港元
Charitable
donations
HSVT
Student Awards
Internshi
Hong Kong Housing Society Social and Environmental Report 2017
12