Page 90 - Hong Kong Housing Society 香港房屋協會 - Annual Report 2018 年報
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BUSINESS OVERVIEW 業務概覽




            Connecting with Our Stakeholders
            聯繫持份者




















                                                                                        The cocktail reception is
                                                                                                     th
                                                                                        the highlight of the 70
                                                                                        Anniversary celebration,
                                                                                        themed “Create Homes •
                                                                                        Revive Communities”.
                                                                                        ˸˜௴֢֝gݺٟਜ™މᕚ
                                                                                        ٙᅅज़ৢึdމɖɤմ
                                                                                        ϋٙࠠᓃႦᅅݺਗf







            Our communications strategy is based on maintaining open lines of   ג՘ٙ๖ஷഄଫd݊ΣהϞܵ΅٫ڭܵක
            communication with all of our stakeholder groups, with the objectives   ׳ٙಬ༸dᆽڭீཀᕐΣʹݴdΣ΢ܵ΅
            of delivering information about our work, handling feedback and   ٫ෂ༺ၾҢࡁʈЪ޴ᗫٙ༟ৃdቇʲஈଣ
            enquiries and sharing experience and knowledge through two-way   จԈʿݟ༔d˸ʿʝ޴ʱԮ຾᜕ʿٝᗆf
            exchanges.


            To ensure successful connection in these areas, we employ a diverse   Ңࡁમ͜εʩʷٙ๖ஷ̨̻ձಬ༸dܼ̍
            array of platforms and channels including news media, social media   อၲద᜗eٟʹద᜗ʿٜટᑌᖩഃdᆽڭ
            and direct communications.                                  ίʔΝჯਹѩڭܵϞࣖʹݴf

            Celebrating Our 70  Anniversary with                        與持份者一同慶祝房協七十周年
                                   Th
            Stakeholders
                                                          th
            In 2018 we launched a public relations campaign for the 70    މᅅज़ϓͭɖɤմϋdג՘׵ɚཧɓɞϋ
            Anniversary of the Hong Kong Housing Society, with the concept that   ᑘБɓஹЕʮᗫ܁ෂݺਗd˸ג՘Мᎇ࠰
            the journey of the Housing Society is part of Hong Kong’s history and   ಥԐཀ๋ٙ˜މ฿ׂdၾ΢ޢܵ΅٫ɓΝ
            that the celebration of this special year should involve all stakeholders.  ᅅज़வࡈйՈจ່ٙࣛՍf


            Under the theme “Create Homes • Revive Communities”, the campaign   ˸˜௴֢֝ • ݺٟਜ™މᅅज़˴ᕚdҢࡁҎ
            aims to strengthen our relationships with stakeholder groups including   ૐᔟഹݺਗ̋੶ג՘ၾ΢ܵ΅٫ٙၡ੗ᗫ
            our residents, Members and staff of the Housing Society, Government   ڷd຅ʕܼ֢̍͏eג՘։ࡰʿࡰʈeִ݁
            counterparts, business partners and industry peers. Various events,   ௅ژeุਕྫМʿุޢɛɻfג՘ᑘБε
            community engagement activities, and publicity and outreach   ࡈᅅज़ձٟਜਞၾݺਗdԨீཀ΢ό΢ᅵ
            opportunities have been organised to generate a sense of connection   ٙ܁ෂʿ̮࢝ዚึdᑌᖩʮ଺d౤ʺ΢ޢ
            with the general public and enhance awareness of our work.  ࿁ג՘ʈЪٙႩٝf





        88  Hong Kong Housing Society Annual Report 2017/18
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